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NextGen in Media

Transforming Growth for Cannabis, Nutrition, and Wellness Firms

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‘Chalk And Cheese’: Cannabis Insiders On New York And European Markets

Development & Strategy Workshop

As the cannabis industry reflects on 2024, Anthony Adkins, CEO of NextGen Consulting, discusses the challenges and opportunities facing the U.S. and European markets. He criticizes the U.S. cannabis sector for its predatory practices and fragmented supply chains, calling for a more transformative approach to improve partnerships and create sustainable ecosystems. While Europe looks to the U.S. for guidance amid its own push for legalization, Adkins warns against repeating past mistakes and stresses the need for mindful, profitable business practices in both regions.

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Cannabis Europa

Consultancy Global Debut

Business Development & Strategy consultants have numerous business opportunities in the expanding cannabis industry. As legalization continues to spread, businesses increasingly need expert guidance to navigate the complex regulatory landscape. Consultants can help optimize cultivation and production processes, develop effective marketing strategies, and provide insights into product development, quality control, and supply chain management. By leveraging their expertise, consultants help businesses maximize profitability and ensure compliance, making them essential partners in this growing market.

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